Sports Betting App Market Grows With Each Passing Day
Key players in the betting app market are displaying strong growth as they expand into markets like the US.
Titans in the global betting app market are currently Bet365 (which we offer a Bet365 mobile sportsbooks review), William Hill, 888 Sports, Bet son, Bet Victor, Onside Sports, TVG Horse Racing betting, Betfair, Bain, DraftKings, FanDuel, Gala Coral, Ladbrokes, Sportech, BetAmerica, Amaya, Unibet, Party Digital Entertainment, Bet-at-Home, and Beltway Live Sports Betting Apps. Betting apps are configured now to be used on mobile devices such as smartphones and tablets. Apps which offer sports wagering are becoming popularized in not only the United States but also in Latin America, Asia-Pacific, Africa, Europe, and the Middle East.
With the popularity of sports betting apps in developed and developing countries, Report Consultant estimates a compound annual growth rate of +4.1% for the global sports betting market between the years of 2019 and 2026.
Despite the considerable number of players in the current betting app market, some operators do not see this as saturation and are launching their betting apps. Fernhill Corporation has decided to launch its betting app, which will focus on fan engagement and rewarding loyal users rather than margins explains CEO Marc Lasky. Fernhill is in the process of app development and hopes to launch its betting app in the US market.
The company estimates that the US betting market alone is accelerating growth at $10 billion per year. Fernhill CEO went on to say, “…we are focused on building audience/fan engagement to monetize our audience toward multiple streams of revenues while rewarding active users throughout.” Fernhill’s betting app will feature loyalty programs, leader boards, and social forums to encourage dialogue between users.
The CEO of Fernhill has explained that he has 25 years of sports handicapping experience. With this experience, Marc Lasky believes he can position Fernhill’s in-house betting app above other betting app contenders. However, the app itself is seeking beta testers before entering the US market.
Nonetheless, Lasky has high hopes for Fernhill’s product and believes the US market is primed and ready for something different that appeals to real sports fans rather than just gamblers.